After ~18 years of corporate experience in advertising and brand management, in late 2017, Avnish decided to take a plunge in entrepreneurship and started Cycool with a view to become reliable event partner for corporates. During his experience as a brand manager he realised that event agencies were lacking business understanding, client’s perspective and why a particular event is being conceptualised. He also felt that client was looking for a dependable event partner whom he can trust for ideas and delivery.